The results
245
Qualified leads
1.47
Cost per lead
43%
Show-up rate
After the first email: 10 consultation calls on grants.
DASHBOARD DATA
DENTAL EQUIPMENT
How we generated hundreds of qualified contacts for a Top 3 dental equipment company using a webinar on government-subsidized financing.
My client sells equipment in the dental market. They are one of the Top 3 competitors. Price is often the deciding factor.
Either you differentiate through the service you offer, or you end up in a race to the bottom.
We searched for companies that manage regional grants. We found a few, formed a partnership, and created a webinar program on subsidized financing.
The words "Subsidized Financing" only evoke boredom. We needed a way to make it less dull and more appealing.
THE TITLE THAT WORKED
"How to purchase new equipment without touching your cash flow, thanks to government incentives"
vs. "Free Webinar" — 0 benefits, 0 identification, 0 appeal.
STEP 1
Meta Ads
STEP 2
Registration page
STEP 3
Webinar
Registrants received an email sequence to ensure they showed up to the webinar.
After the webinar, attendees were called to offer a free consultation.
The webinar was structured as: Target's problems → Solution → Why choose us (and why consultation spots were limited).
245
Qualified leads
1.47
Cost per lead
43%
Show-up rate
After the first email: 10 consultation calls on grants.
DASHBOARD DATA
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