The results after 10 days
45
Requests in 14 days
Budget: 900/month
450
Budget halved (too many contacts!)
LANDING PAGE ANALYTICS
WINDOWS & DOORS
How we found the hidden opportunity in Garone's product catalog and generated 45 requests in less than two weeks.
COMPANY
Garone Windows & Doors
LOCATION
Province of Asti, Italy
BUDGET
900/month
Ciro mainly installs windows and doors. He also sells pergolas, glass enclosures, and other coverings, but they were always considered secondary products.
The initial goal was to bring requests for windows. But we ran into market reality:
Competitors spend much more than us
Aggressive offers with shrinking margins
Contacts costing 60 each with poor quality
OPTION 1
Keep investing in windows: lower prices, increase budget, or settle for a few contacts per month.
OPTION 2 ✓
Find a different opportunity among the products Ciro already sells.
I stopped everything for 7 days. I analyzed every product Ciro sells:
Which have the most online demand
Where there's less competition
Which are fastest to install
Where we can be competitive with 900/month
I cross-referenced data from Google, Facebook, Instagram, and TikTok. And I found the opportunity in coverings: pergolas, outdoor enclosures, canopies, and carports.
High demand, few competitors advertising online, products with good margins.
Instead of simply asking "leave your details for a quote," I built something different.
A page where the customer can:
Configure their covering (dimensions, materials, colors)
See what it looks like
Get an instant price estimate
It's not the usual contact form. The person plays with the options, imagines the result, and by the time they leave their details, they're already convinced they really need it.
45
Requests in 14 days
Budget: 900/month
450
Budget halved (too many contacts!)
LANDING PAGE ANALYTICS
The product you sell the most is not always the one worth investing in ads for.
Sometimes the real opportunity is in a "secondary" product in your catalog, where online competition is lower.
Three questions to ask yourself:
1. In which market are you investing where there's too much competition?
2. What other products or services do you offer that have fewer online competitors?
3. With your current budget, where can you truly be competitive?
Book a free 30-minute call. Let's analyze your situation together.
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