The results
CPA: 30
13
Cost per contact
3x
Contacts tripled
1,600
invested
108
contacts
26
boilers sold
CAMPAIGN DASHBOARD
THE AD CREATIVE
HVAC
How we helped Fabio sell over 100,000 in boilers per month, starting from campaigns that weren't working.
Fabio runs an HVAC company in Lombardy, mainly focused on boiler installation.
Ad campaigns were bringing contacts at 50 each
Word of mouth wasn't enough to keep all teams busy (he had recently hired two new technicians)
The situation was becoming stressful
Analyzed the bottleneck: the previous agency had done a good job, but it wasn't suited to the current market scenario.
Analyzed competitors: what they were saying, which offers they were promoting.
Found a strong differentiator and built an irresistible offer. People want a turnkey boiler installation.
Campaigns start working, but contacts are still few. Fabio gets discouraged and thinks about going back to lead portals. I understand the situation: campaigns were profitable, but not enough for all the sales reps.
I read the data and realize that in Fabio's area, many contacts are over 50 years old and very skeptical about price and service.
I adapt the ads to the audience, writing copy that anticipates their objections.
CPA: 30
13
Cost per contact
3x
Contacts tripled
1,600
invested
108
contacts
26
boilers sold
CAMPAIGN DASHBOARD
THE AD CREATIVE
Invest with someone who brings you sales, not visibility
Use the double sales rep technique: if they don't accept the first quote, have another person call with a limited-time offer
Create an irresistible offer: not a rock-bottom price, but services and bonuses that increase value for the customer
Offer a turnkey service and recontact people as soon as possible
Book a free 30-minute call. Let's analyze your situation together.
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