TRAINING

4x return
for every 1 invested

How we sold a training course at double the competitors' price, generating a 4x ROAS.

The context

The client sells a mandatory training course for dental assistants. The course is required and the target audience is used to taking it online for 50-60 each.

PRODUCT

In-person, at roughly double the price

MARKET

"Standard" offer, same old topics

UNIQUE ANGLE

The next step: managerial training

Target analysis

Mostly young women who feel they can give more, but don't feel valued. I discovered this from the answers they gave when joining the client's free Facebook group.

The strategy

How did we differentiate?

I told my client to include managerial training content in the mandatory course, to differentiate it and leverage the dissatisfaction and repetitiveness of competitors' courses.

I wrote and built the landing page

I created ads on Facebook and Instagram

We spend about 50/day and get 2 contacts. 90% of these contacts ask questions to a consultant and sign up for the course.